Search Engine Result's PageS, or SERPS, are the results you get from typing keywords into a search bar, like Google.  

90% of online users NEVER leave Page One of the results...

A Search Engine Result Page consists of a maximum of 4 Google Ads at the top, a local business listing section, 10 organic results, and then four more Google AdWords listings.

The organic listings get the vast majority of online clicks, making them the 'holy grail' of the SERPS on Google.  Google makes over 48 Billion on their AdWords at the top and bottom of the page, but even on their best day they only get 2/10 online clicks...

It's safe to say that if your business can dominate the top organic listings of Google's SERPS, your business can expect constant clients for years to come...


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