Your web site needs to do three things to be successful....
1. Show up on the front page of Google when your potential clients type in keyword phrases, that identify with how your business makes money.
2. Handcraft informational, relevant and engaging digital media that keeps your viewers coming back for more.
3. Always make it easy, during any part of your online viewer's experience, for them to quickly connect with your business, via email, text, or phone.